Geographic Intelligence

Find Your Audience. By the Block.

Q: Where does the POI data come from?

Our 150k+ mapped places are sourced from Overture Maps (the open data foundation backed by Microsoft, Meta, AWS, and TomTom) and refreshed quarterly. We classify them into 10 advertiser-relevant buckets (cafés, fitness, grocery, etc.) and store per-neighborhood counts so you can filter without spatial joins at query time.

Q: When will demographic scoring be live?

The 7-layer HDX GeoTIFFs (age, gender, family/senior/youth) are loaded into staging. We are validating against DSC 2024 Dubai stats before exposing the family / youth / senior / professional indices. Realistic timeline: late Q3 2026. Until then, treat any audience query as Preview.

443 neighborhoods. 150k+ mapped places. Buy audiences, not pixels. Every venue in our network is joined to real affluence, commercial density, and category-level POI counts — so your media plan starts with the block, not the billboard.

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Live dataSources: DLD · Kontur · Overture Maps · DSC 2024 · OOHUP venue network

443

Neighborhoods

PostGIS polygons across all 7 emirates

150k+

Mapped places

Overture Maps · 1,251 categories

24,629

Population zones

Kontur H3 hexagons

4,604

Mapped venues

Of 6,969 in the network

Live Query Demo

Describe the Audience. We Rank the Blocks.

Type a campaign brief in plain English. Our spatial engine matches it against affluence, density, and POI counts — and ranks the neighborhoods worth buying.

young, tech-savvy families for my gym

Audience targetingPreview

01
Dubai Hills Estate
Family-skew5 fitness POIs
94%
02
Arabian Ranches
Family-skewUpper-mid affluence
89%
03
Mirdif
Family-skew12 fitness POIs
86%

Data Layers

Three Layers. One Spatial Index.

Every layer is in Postgres + PostGIS today. Joins happen at query time — no third-party APIs in the hot path.

Neighborhoods & Districts

OOHUP polygon library + DLD area boundaries

443 neighborhoods · 40 districts · 146 DLD areas

Filter by emirate, parent district, affluence (1–10), commercial density (1–10), or venue presence.

Population & Density

Kontur H3 hexagons + DSC official 2024 (Dubai)

24,629 hex zones · 218 community-level stats

Population per zone, density bands, community lookups for Dubai. Family / youth scoring in pipeline.

POIs & Venues

Overture Maps + OOHUP venue network

150k+ POIs · 6,969 venues

Per-neighborhood counts for cafés, fitness, grocery, schools, hotels, beauty, health, worship, shopping.

Scoring

Affluence and Density, Both 1–10.

Affluence is derived from DLD real-estate transactions — sale price per sqm, normalized across 146 areas. Commercial density is the count of operating POIs per square kilometre, banded into deciles. Both update with each Overture and DLD refresh.

146 Dubai DLD areas have official affluence
Other emirates use POI-mix proxy until DLD-equivalent feeds connect
Density recomputed quarterly from Overture

NeighborhoodAffluenceDensity

Downtown DubaiBurj district · 4k+ POIs

9/10

10/10

Business BayCommercial core · DIFC-adjacent

9/10

10/10

MirdifFamily-heavy · 12 fitness POIs

6/10

7/10

DeiraHeritage souks · footfall-rich

5/10

8/10

Targeting Filters

What You Can Query Today.

Built on /api/spatial/neighborhoods and /api/clustering. Pass any combination — results stream back in under 200 ms.

Live

Available now

Preview

Coming soon

Attribution & Measurement

We Report What We Can Actually Prove.

Four measurement methods. Two live across the network, two in beta with a partial footprint. No dark-arts metrics.

Live

QR Scan Tracking

Every creative gets a unique QR. We report scans, conversion rate, and venue-level breakdown end-to-end.

Total scans2,418

Conversion11.4%

Live

Proof-of-Play Certificates

Timestamped venue logs — when, where, how often the ad played. Emailed weekly and at campaign end.

Wed 14:02Marina Mall

Wed 14:08JBR Walk

Wed 14:15Mall of the Emirates

Beta

Footfall Geofencing

Store visits before, during, and after exposure. Partial coverage today; rolling out by emirate through Q3.

Pre-exposure1.0×

During campaign1.34×

Lift vs. baseline+34%

Beta

Brand Lift Surveys

Pre/post survey panels for major campaigns. Custom on request — typically AED 8K–15K per study.

Aided recall+18 pts

Brand favorability+11 pts

Survey n1,200

Coverage

Every Emirate. 443 Neighborhoods.

Polygon coverage by emirate — no missing pockets, no estimated areas. Counts add to 443.

Dubai

26860.5%

Abu Dhabi

8819.9%

Sharjah

419.3%

Ajman

184.1%

Ras Al Khaimah

143.2%

Fujairah

92.0%

Umm Al Quwain

51.1%

API & Integrations

Pipe the Data Into Your Stack.

Agencies, enterprise advertisers, and OOH planning tools can hit the network directly via REST. Authenticated, rate-limited, and contract-bound. We work with media buyers, DSPs, and research firms.

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FAQ

Where the Data Comes From.

How is affluence scored?

For Dubai we derive affluence from DLD real-estate transactions — average sale price per sqm, normalized 1–10 across the 146 DLD areas. For other emirates we approximate using POI mix (luxury retail, fine dining, premium fitness) until DLD-equivalent feeds are connected. Every score in the database links back to a source row.

Where does the POI data come from?

When will demographic scoring be live?

Stop guessing. Buy the block.

Open the live map, draw your audience, see the inventory in real time.

Explore the Live Map Talk to Sales