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About oohup

Built for the UAE. Buy by the Block.

We are a two-sided in-store advertising marketplace — built in Dubai, for the way UAE neighborhoods actually shop, queue, and spend. Brands buy the blocks where their customers live. Venues earn from the foot traffic they already have. Every ad on the network runs inside a venue — never on the street, never visible to the public outside.

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Why We Built This

UAE Out-Of-Home Was Broken Two Ways.

The brand side

Brands were paying for billboards on Sheikh Zayed Road to reach a customer who actually lives in three neighborhoods. The unit of sale was the city, not the block. A campaign built for Arabian Ranches families was being sold across all of Dubai — at all-of-Dubai prices — and most of the spend hit people who would never walk into the store.

The venue side

Meanwhile, the cafes, salons and supermarkets that already had the foot traffic — supermarket queues, table tents in Business Bay, screens above counters in Dubai Marina — had no way to monetize the attention. The audience was sitting right in front of them. The advertising industry was selling it 30 kilometres away.

We built oohup to close that gap. One marketplace. Brands buy by neighborhood and surface. Venues earn from the customers already in the room.

The Network, By the Numbers.

  • 443UAE neighborhoods mapped
  • 6,969Venues in the network
  • 7Emirates covered
  • 150K+Mapped places
Why UAE Specifically

A Market That Rewards Local Precision.

The UAE is dense, bilingual, and lived at the neighborhood level. People shop within a 15-minute radius of home, queue more, and spend more time inside venues than the global average. That is exactly the audience in-store advertising is built to reach.

  • 01

    Dense, Walkable Neighborhoods.

    Dubai Marina, JLT, Business Bay, Downtown — small, high-affluence catchments where one venue reaches a meaningful share of the population.

  • 02

    High In-Venue Dwell Time.

    Cafes, salons, supermarkets, and quick-service restaurants — the queue and the table are where attention lives. Receipts go home. Tents stay on the table. Screens loop above the counter.

  • 03

    Bilingual, Built In.

    Every creative ships in EN and AR by default. The Studio writes both, the planner respects both, and the proof-of-play is delivered in both.

  • 04

    Compliance, Not Friction.

    NMC review, halal-friendly category rules, and venue-level approval are baked into the workflow — so a campaign goes live faster, not slower.

What We Believe

Five Things We Will Not Negotiate On.

  1. 01

    Honest Pricing in AED.

    No agency markup, no platform fees stacked at checkout. The price you see is the price the venue earns from, minus a flat operating cut.

  2. 02

    Buy Audiences, Not Impressions.

    A billboard glance is not attention. We sell venues by neighborhood, affluence, and POI density — so the spend lands where the customer actually is.

  3. 03

    Venues Earn From Their Own Foot Traffic.

    The cafe in Dubai Marina, the salon in Mirdif, the supermarket in Business Bay — they built the audience. They should keep most of the upside.

  4. 04

    In-Store Beats the Side of a Highway.

    A receipt that goes home, a screen above a queue, a tent on a table — these are read at arm's length. That is the attention layer outdoor never reaches.

  5. 05

    Hyperlocal Beats Programmatic Blast.

    Spending across all of Dubai to reach Arabian Ranches families is waste. We let advertisers pick the block, not the city, and pay accordingly.

Where We Are Going

Three Things We Are Building Next.

The roadmap is short and concrete. We ship the layer, then we sell against it — not the other way around.

  1. Live

    AI Creative Studio

    Bilingual EN/AR generation, brand-kit-locked, auto-fits to all five OOH aspect ratios. Live for advertisers today.

  2. PreviewQ3 2026

    Demographic Intelligence Layer

    443 mapped neighborhoods layered with age, income skew, and family vs. youth ratios. Targeting goes beyond geography.

  3. PreviewQ4 2026

    Real-time Footfall Signals

    Per-venue hourly footfall and dwell-time data, surfaced inside the planner. Buy the venue when it is busy, not when it is empty.

Get In Touch

Three Doors. Pick Yours.

For advertisers

Plan a campaign by neighborhood, surface, or audience, priced live per venue.

Read the advertiser storyFor venue owners

Free screen, free install, monthly AED payouts. We handle the ad sales.

See if your venue qualifiesAnything else

Press, partnerships, investors, or just a question — write to the team directly.

hello@oohup.ae

Buy Where Your Customer Actually Is.

Pick a neighborhood. Pick the surface. Live in 4 hours.

Start a Campaign

Priced live per venue. No agency markup, AED billing, no contract.